Process and sketches

At the heart of what we do is… sharpies, sketch books, biscuits and lots of tea… We begin by analysing your brief. Your key designer will immerse themselves in the material and background, to ensure they fully understand the project - and what you’re trying to convey. Then we sketch… the ability to sketch is the most important skill any designer or creative can develop. Thinking in motion. Low-res, low-cost ideation. These sketchbook drawings simplify the process without losing the detail and show a rough breakdown of how we envisage the graphic or illustration in terms of structure, layout and delivery of information. Only when you’ve approved the sketch concept, will we move on to a first draft digital version, including detailed design and branding, colours and aesthetics. Through collaboration with you, we will tweak this version, moving on to a final, polished design. Have a project in mind? We’d love to hear from you.